Category Archives: ADVERTISING

Contemporary Advertising – Text Only

by William F. Arens – McGraw-Hill Publishing Company (2002) – Hardback – ISBN 0072415444 9780072415445

Ads, Fads, and Consumer Culture : Advertising’s Impact on American Character and Society

by Arthur Asa Berger – Rowman & Littlefield Publishing Group (2007) – Paperback – ISBN 0742554449 9780742554443

Strategic Advertising Management

by Larry Percy and Richard Elliott – Oxford University Press (2009) – Paperback – ISBN 0199532575 9780199532575

International Advertising : Communicating Across Cultures

by Barbara Mueller – Cengage Learning (1996) – Paperback – ISBN 0534192785 9780534192785

Advertising Management

by Donald W. Jugenheimer – ME Sharpe, Inc. (2009) – Paperback – ISBN 0765622602 9780765622600

Advertising and Mind of Consumer

by Sutherland – Independent Publishers Group (1993) – Paperback – ISBN 1863733582 9781863733588

Web Advertising and Marketing

by Kuegler – Sam’s Technical Publishing (2001) – Hardback – ISBN 0761528539 9780761528531

How to Make Your Advertising Make Money

by John Caples – Penguin Group (USA) Inc. (1983) – Paperback – ISBN 0134235908 9780134235905

Broadcast Advertising Copywriting

by William L. Hagerman – Elsevier Science (1990) – Paperback – ISBN 0240800370 9780240800370

Street-Smart Advertising : How to Win the Battle of the Buzz

by Margo Berman – Rowman & Littlefield Publishing Group (2006) – Print On Demand – ISBN 0742541371 9780742541375